Volt

Volt is an alcoholic caffeinated drink similar to Four Loko, based in the fictional world of Hazbin Hotel. I wanted this drink to be the “Official Drink of Hell” sponsored by the Vees, the antagonists of the show. The vibe I wanted to go for is exploitative, nasty, gas station type of drink. Also, I wanted to cater this drink for club/rave-goers as I wanted the outside to glow in the dark.

For the color palette, I took inspiration from the Vees Tower and the overall vibe of Pentagram City. A lot of the city is decorated in neon signs, so it felt natural to use bold, neon hues. I focused on three mockups: can design, packaging, and environmental ads.